Estrategias de marketing en la Empresa Novirost Consulting & Auditing S.A. del cantón Vinces periodo 2021.
The objective of this case study is to analyze the marketing strategies that were used in the company Novirost Consulting & Auditing S. A, in the period 2021 located in the Vinces canton, the information was collected by using a survey of customers with its segmentation and semi-structured inter...
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| Formato: | bachelorThesis |
| Publicado em: |
2022
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| Acesso em linha: | http://dspace.utb.edu.ec/handle/49000/12589 |
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Adicionar Tag | Resumo: | The objective of this case study is to analyze the marketing strategies that were used in the company Novirost Consulting & Auditing S. A, in the period 2021 located in the Vinces canton, the information was collected by using a survey of customers with its segmentation and semi-structured interview with the business manager who, by capturing their responses, allowed obtaining the necessary data for the analysis of the marketing that occurred in the company, from how they began their market segment process to find the target to which they would apply their strategies as well as with their online presence and the visibility that they denoted with their clients, in the same way the interactivity generated between the readers of the social network page and their response to it, also the platforms that were used for the commercial purpose of the organization, finding the coordination between your marketing and sales. |
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