Plan estrategico de marketing de la marca de la Optica “Solvision del canton Babahoyo, periodo 2022.

SolVision opticians is a company dedicated to the service of visual diagnostics and the sale of glasses and contact lenses with measurements, it is located in the city of Babahoyo. It has remained in the market despite the competitions that have caused a decrease in the positioning of its brand and...

• Autor Principal: Filian Burgos, Katherine Ivonne (author)
• Formato: bachelorThesis
• Publicado: 2023
• Subjects: Plan de Marketing; Marketing digital; Posicionamiento; Optica; Tendencias de mercado; Consumidor; Marketing; Fidelidad; Empresa; Marca
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/14823