Plan de negocio para la implementación de una fábrica de cortinas modernas en la ciudad de Babahoyo.

The purpose of this business idea is to promote, locally, the production of curtains of various types and that are in trend. This business idea was designed through a business model based on the Canvas philosophy, proposed by Alexander Osterwalder, which allowed the development of the business plan with its respective feasibilities or technical studies to be viable. In Chapter I, the business idea is described and emphasis is placed on market research, obtaining that 93.5% of the households surveyed agree with the implementation of this local project. In Chapter II, the organizational design of the enterprise was addressed, establishing the mission, vision, business values, corporate image and the organizational - functional structure. In Chapter III, the business model was established, where a series of operational strategies of the enterprise are proposed. In Chapter IV, the technical feasibility was positively established, in addition, the financial viability was determined. Socially and environmentally, it was determined that the enterprise generates decent work spaces and is friendly to the environment. This entrepreneurship project is part of the Commercial Engineering Career, with its research line: Information and communication systems, entrepreneurship and innovation, and its respective research subline: Local development and sustainable entrepreneurship.

• मुख्य लेखक: Espinoza Contreras, Olmedo Fernando (author)
• स्वरूप: bachelorThesis
• प्रकाशित: 2022
• विषय: Emprendimiento; Modelo de negocio; Idea de negocio; Factibilidad
• ऑनलाइन पहुंच: http://dspace.utb.edu.ec/handle/49000/12654