Relación de los contenidos digitales en el hábito lector en los estudiantes de Comunicación Social de la Universidad Técnica de Babahoyo Extensión Quevedo, Cantón Quevedo año 2022

The objective of this research project is to determine the incidence of the relationship in digital content in the reading habit of Social Communication students of the Technical University of Babahoyo Extension Quevedo, Canton Quevedo year 2021, analyzing each important point within the trait of digital content, then we have as an independent variable the relationship of digital content and as a dependent variable the reading habit, these are the main ideas of this project, which will be analyzed with the students of Social Communication. It is worth mentioning that within it, digital content has changed the way in which brands and products are promoted and distributed throughout the world. This has created the need for companies to effectively manage their participation in them. However, it is important to analyze whether these contents contribute to the development of a digital identity that supports the positioning of each reader. For this reason, we contributed to conducting the survey of 300 students, who will give their veracity in each question, thus being able to determine what their knowledge is about digital content and the influence that merits their future profession.

• Հիմնական հեղինակ: Pacheco Casco, Georgina Nataly (author)
• Ձևաչափ: bachelorThesis
• Հրապարակվել է: 2022
• Խորագրեր: Contenidos digitales; Hábito lector; Comunicación social
• Առցանց հասանելիություն: http://dspace.utb.edu.ec/handle/49000/12353