ESTRATEGIA PROMOCIONAL MUNICIPAL PARA DINAMIZAR EL COMERCIO LOCAL EN EL ÁMBITO DEL ÁREA DE GESTIÓN EMPRESARIAL, EMPRENDIMIENTO E INNOVACIÓN DEL G.A.D DE BABAHOYO. 2022
The present research work entitled "municipal promotional strategy to boost local commerce in the Babahoyo canton through business management, entrepreneurship and innovation of the G.A.D in the year 2022" focuses on commerce in the Babahoyo canton due to the concern of its merchants. and...
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| Materyal Türü: | masterThesis |
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2022
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/15645 |
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Etiketle | Özet: | The present research work entitled "municipal promotional strategy to boost local commerce in the Babahoyo canton through business management, entrepreneurship and innovation of the G.A.D in the year 2022" focuses on commerce in the Babahoyo canton due to the concern of its merchants. and the fear that their businesses will go bankrupt due to the covid-19 pandemic, which is why this project seeks promotional strategies to boost commerce and try to reverse the situation that commerce is going through in the Babahoyo canton. The Decentralized Autonomous Government of the Babahoyo canton, through the Directorate of Promotion and Productive Development (FODEPRO), promotes a series of public initiatives to boost productive capacities in the territory, through the construction and collective implementation of agreements between the public sector and private sector that promote an inclusive and sustainable territorial economic development model. Productive development is the main public contribution to the territorial economic development process. Its purpose is to contribute to Good Living by generating employment and income in the province. |
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