ESTUDIO DEL RATING Y SU EFECTO EN EL MERCADO PUBLICITARIO CON RADIODIFUSORAS DEL CANTÓN QUEVEDO, AÑO 2022
The main objective of this research project was to carry out a study of the rating and advertising market with radio stations in the Quevedo canton in 2022, for which it sought to identify the advertising supply and demand maintained by the radio stations in the canton, and the importance of the rat...
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| Format: | bachelorThesis |
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2022
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/13511 |
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