ESTUDIO DEL RATING Y SU EFECTO EN EL MERCADO PUBLICITARIO CON RADIODIFUSORAS DEL CANTÓN QUEVEDO, AÑO 2022

The main objective of this research project was to carry out a study of the rating and advertising market with radio stations in the Quevedo canton in 2022, for which it sought to identify the advertising supply and demand maintained by the radio stations in the canton, and the importance of the rat...

Full description

Saved in:
Bibliographic Details
Main Author: Peña Parraga, Lessly Madeleynne (author)
Format: bachelorThesis
Published: 2022
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/13511
Tags: Add Tag
No Tags, Be the first to tag this record!