Estrategias de marketing y su incidencia en la rentabilidad de la empresa Hermanos Arévalo, año 2020

The marketing strategy that is intended to be implemented in the Hermanos Arévalo company, said strategy is aimed at improving the profitability of the organization, since in the fiscal period 2020, it presented a loss that was evident due to the health crisis it faces the country and the whole world. Three strategies will be applied that will be focused on capturing new markets and maintaining those that still have a working relationship with the company, among the marketing strategies that are intended to be implemented is: the reduction of product sales costs, applying offers or promotions for the purchase of a certain amount of tobacco boxes and make effective use of social networks to publicize the company not only nationally, but also internationally, knowing that in this way not only would the owners of the company benefit. organization, but also the state by collecting taxes. In this research, data collection was carried out using survey techniques and direct observation of the company's financial statements, in order to verify whether there were losses due to the health crisis in the years under study.

• Автор: Vinces Quimiz, Oscar Javier (author)
• Формат: bachelorThesis
• Опубліковано: 2021
• Предмети: Marketing; Estrategias; Rentabilidad; Financiero
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/11116