Gestión administrativa del área de comercialización de la empresa - EMSABA Ep. periodo 2021.

The present investigation is carried out with the objective of determining how the sales management is being carried out in the company "Clean Master Los Ríos"? For this purpose, a quantitative methodology was used, which will allow the use of numerical data, in addition, a descriptive type of investigation was used, which goes hand in hand with what we want to demonstrate happens in the company, the methods used are the bibliographic and deductive with which the theoretical part is captured and the results are defined to reach the conclusions of the case study respectively. For the collection of information, the survey technique was used to obtain information from people in a primary way in a total of 6 respondents for which a structured questionnaire composed of 10 questions was applied and the interview with an unstructured questionnaire with 8 questions to the company's administrator with which the present case study could be developed. The research line with which this research is defined is the financial, administrative, tax, audit and control management and as a sub-line was based on the Marketing and Commercialization that belongs to the career of Commerce.

• Հիմնական հեղինակ: Sanchez Chica, Carlos Eduardo (author)
• Ձևաչափ: bachelorThesis
• Հրապարակվել է: 2022
• Խորագրեր: Limpieza; Servicio; Estrategia; Gestión; Ventas
• Առցանց հասանելիություն: http://dspace.utb.edu.ec/handle/49000/13027