LAS PLATAFORMAS DIGITALES Y LA TRANSFORMACIÓN DE LOS ESPACIOS PARA CRÍTICA DE CINE.

This project investigates the influence of digital platforms on the transformation of film critique spaces, within the context where these platforms have gained relevance in the discussion and consumption of cinema. A mixed and descriptive methodology was employed, combining surveys, observation records, and interviews, to explore the use and perception of digital platforms in film critique. The results reveal that TikTok and Instagram are the most utilized platforms for the creation and dissemination of critical content, followed by YouTube and Facebook. It is noteworthy that both YouTube and TikTok offer a wide array of critical content, encompassing mainstream cinema as well as niche content preferred by specific audiences. TikTok, with its focus on short videos and algorithmic interaction, stands out for its ability to influence trends and fads. However, the democratization of film critique on digital platforms faces challenges related to objectivity and the quality of opinions. In summary, while digital platforms have democratized film critique, they also raise concerns about the quality and influence of opinions in a digital environment.

• 1. autor: Pazmiño Veloz, Carmen Natividad (author)
• Format: bachelorThesis
• Wydane: 2024
• Hasła przedmiotowe: Plataformas digitales; Crítica de cine; Cine; Crítico de cine; COMUNICACION
• Dostęp online: http://dspace.utb.edu.ec/handle/49000/15899