Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023.
Digital marketing tactics in the auto parts company in Guayaquil for the year 2023 must adjust to technological trends and the tastes of the local customer. It is essential to use platforms such as Facebook and Instagram, since they are the most frequented among users in Ecuador. Through the constan...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| יצא לאור: |
2024
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| נושאים: | |
| גישה מקוונת: | http://dspace.utb.edu.ec/handle/49000/18113 |
| תגים: |
הוספת תג
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הוספת תג | _version_ | 1860326126068432896 |
|---|---|
| author | Gastesi Reyes, Mitzi Marilyn |
| author_facet | Gastesi Reyes, Mitzi Marilyn |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Onofre Zapata, Ronny |
| dc.creator.none.fl_str_mv | Gastesi Reyes, Mitzi Marilyn |
| dc.date.none.fl_str_mv | 2024 2025-04-30T14:54:42Z 2025-04-30T14:54:42Z |
| dc.format.none.fl_str_mv | 45 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18113 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias Marketing Digital Publicidad en línea Comercio |
| dc.title.none.fl_str_mv | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Digital marketing tactics in the auto parts company in Guayaquil for the year 2023 must adjust to technological trends and the tastes of the local customer. It is essential to use platforms such as Facebook and Instagram, since they are the most frequented among users in Ecuador. Through the constant dissemination of automotive products, services and recommendations, the company has the possibility of establishing a direct interaction with its consumers. Additionally, specific advertising campaigns on these platforms will make it possible to reach a specific audience that is interested in vehicle parts and services. For an auto parts company in Guayaquil, implementing clearly established digital marketing strategies, such as a robust online presence, an emphasis on educational content and the use of analytical tools, can increase its visibility, attract more customers and, ultimately, increase sales. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_b20fc5c45453e90cae33b22bc0ae7672 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18113 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023.Gastesi Reyes, Mitzi MarilynEstrategiasMarketing DigitalPublicidad en líneaComercioDigital marketing tactics in the auto parts company in Guayaquil for the year 2023 must adjust to technological trends and the tastes of the local customer. It is essential to use platforms such as Facebook and Instagram, since they are the most frequented among users in Ecuador. Through the constant dissemination of automotive products, services and recommendations, the company has the possibility of establishing a direct interaction with its consumers. Additionally, specific advertising campaigns on these platforms will make it possible to reach a specific audience that is interested in vehicle parts and services. For an auto parts company in Guayaquil, implementing clearly established digital marketing strategies, such as a robust online presence, an emphasis on educational content and the use of analytical tools, can increase its visibility, attract more customers and, ultimately, increase sales.Digital marketing tactics in the auto parts company in Guayaquil for the year 2023 must adjust to technological trends and the tastes of the local customer. It is essential to use platforms such as Facebook and Instagram, since they are the most frequented among users in Ecuador. Through the constant dissemination of automotive products, services and recommendations, the company has the possibility of establishing a direct interaction with its consumers. Additionally, specific advertising campaigns on these platforms will make it possible to reach a specific audience that is interested in vehicle parts and services. For an auto parts company in Guayaquil, implementing clearly established digital marketing strategies, such as a robust online presence, an emphasis on educational content and the use of analytical tools, can increase its visibility, attract more customers and, ultimately, increase sales.Las tácticas de marketing digital en la compañía de piezas de automóviles en Guayaquil para el año 2023 deben ajustarse a las tendencias tecnológicas y a los gustos del cliente local. Es fundamental utilizar plataformas como Facebook e Instagram, dado que son las más frecuentadas entre los usuarios de Ecuador. Mediante la difusión constante de productos, servicios y recomendaciones de automoción, la compañía tiene la posibilidad de establecer una interacción directa con sus consumidores. Adicionalmente, las campañas de publicidad específicas en estas plataformas posibilitarán alcanzar a un público concreto que tenga interés en repuestos y servicios para vehículos. Para una compañía de repuestos para automóviles en Guayaquil, implementar estrategias de marketing digital claramente establecidas, tales como una presencia robusta en internet, un énfasis en contenido educativo y la utilización de herramientas analíticas, puede incrementar su visibilidad, captar más clientes y, al final, elevar las ventas.Babahoyo: UTB-FAFI. 2025Onofre Zapata, Ronny2025-04-30T14:54:42Z2025-04-30T14:54:42Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis45 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18113esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-01T08:07:54Zoai:dspace.utb.edu.ec:49000/18113Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:23:42.601320Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. Gastesi Reyes, Mitzi Marilyn Estrategias Marketing Digital Publicidad en línea Comercio |
| status_str | publishedVersion |
| title | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| title_full | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| title_fullStr | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| title_full_unstemmed | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| title_short | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| title_sort | Estrategias de marketing digital en la empresa de todo repuestos automotrices de la ciudad de Guayaquil periodo 2023. |
| topic | Estrategias Marketing Digital Publicidad en línea Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/18113 |