Gestión administrativa en la Ferretería Romero en la parroquia Isla de Bejucal del cantón Baba.
This case study narrates the problems that are developed in small family businesses, and emphasizes the "Romero" Hardware Store located in the Isla de Bejucal parish of the Baba canton, Los Ríos province, through the application of the descriptive methodology and bibliographic, to detail v...
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| Format: | bachelorThesis |
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2020
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/7609 |
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Add Tag | Summary: | This case study narrates the problems that are developed in small family businesses, and emphasizes the "Romero" Hardware Store located in the Isla de Bejucal parish of the Baba canton, Los Ríos province, through the application of the descriptive methodology and bibliographic, to detail various situations that arise within the company and with its due theoretical support, it is considered that the origin of the problem lies in the fact that the person who occupies the position of administrator, does not have third-level studies, exercises an administration empirical, which allows obtaining a certain profit margin, but has a deficit in the direction of activities, its sales forecast based on experiences, it also lacks advertising strategies to publicize its products to the neighboring sectors of the parish, and not It has strategic alliances with suppliers that contribute to the growth and expansion of the company. |
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