Difusión de contenidos culturales en medios de comunicación digital. Caso El Vocero 2020

In the following research project, an analysis of the dissemination of cultural content in the media specifically of El Vocero, in the city of Babahoyo, is proposed. In the development, the case study is presented based on the different thoughts of authors of articles, journals, among others. The link between man, communication and culture is so complex to understand because they are united and separated at the same time that the first human beings were probably so dependent on communication, to maintain their social structure and to socialize their knowledge and knowledge to groups social. To support this project, it was decided to develop it under the qualitative modality. Likewise, the in-depth interview with the management and legal representative of the digital communication medium El Vocero of the city of Babahoyo was used as a research method. The information obtained was subsequently analyzed and interpreted the data obtained to translate it into the results of the case study. The conclusions and recommendations of this case study are presented in order to indicate how to create innovative and quality content to add and strengthen the comprehensive training of the community in general. Once the case study is carried out, the final conclusions are presented in sequential order according to the research carried out. It was determined that the digital medium El Vocero publishes cultural content as established by the Organic Law of Communication.

• Glavni avtor: Quispe Quintana, Lisbeth Anabel (author)
• Format: bachelorThesis
• Izdano: 2020
• Teme: Cultura; Comunicación; Difusión; Contenido
• Online dostop: http://dspace.utb.edu.ec/handle/49000/8860