Nivel de ventas de la empresa el agua durante el año 2020

The research was carried out in the company "El Agua" in the city of Montalvo, dedicated to the purification, packaging and commercialization of the vital liquid to different strategic sectors of the town and its surroundings through a quality and efficient service. The objective of the case study carried out was to analyze the level of sales of the organization during the 2019-2020 period, due to the fact that, due to various risk factors such as poor administration, inadequate maintenance of machinery and the health crisis of Covid- 19 that the country faces, caused considerable variations in its profitability indicators. The applied methodology was under a quali-quantitative approach, accompanied by the type of exploratory and descriptive research, which served to analyze in detail the information on the subject studied; The techniques used were interview and direct observation that, through the investigative instruments used as a questionnaire directed to the owner manager and the analysis of the financial statements, the necessary data was collected to support this study. The results obtained were that the company presented a drastic decrease in its sales in relation to the previous period, due to the atypical year in which it developed its activities, in addition to the inadequate management of its resources, it does not execute marketing strategies that help promote its products. and customer loyalty, an aspect that caused the loss of market share and a reduction in the customer base.

• Glavni avtor: Silva Chichande, Darwin Ariel (author)
• Format: bachelorThesis
• Izdano: 2021
• Teme: Nivel de ventas; Administración; Estudio de mercado; Fidelización de clientes
• Online dostop: http://dspace.utb.edu.ec/handle/49000/9339