Nivel de ventas de la empresa el agua durante el año 2020
The research was carried out in the company "El Agua" in the city of Montalvo, dedicated to the purification, packaging and commercialization of the vital liquid to different strategic sectors of the town and its surroundings through a quality and efficient service. The objective of the ca...
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| Format: | bachelorThesis |
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/9339 |
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| author | Silva Chichande, Darwin Ariel |
| author_facet | Silva Chichande, Darwin Ariel |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Toscano Ruiz, Fabián |
| dc.creator.none.fl_str_mv | Silva Chichande, Darwin Ariel |
| dc.date.none.fl_str_mv | 2021-05-25T19:44:47Z 2021-05-25T19:44:47Z 2021 |
| dc.format.none.fl_str_mv | 27 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/9339 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Nivel de ventas Administración Estudio de mercado Fidelización de clientes |
| dc.title.none.fl_str_mv | Nivel de ventas de la empresa el agua durante el año 2020 |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The research was carried out in the company "El Agua" in the city of Montalvo, dedicated to the purification, packaging and commercialization of the vital liquid to different strategic sectors of the town and its surroundings through a quality and efficient service. The objective of the case study carried out was to analyze the level of sales of the organization during the 2019-2020 period, due to the fact that, due to various risk factors such as poor administration, inadequate maintenance of machinery and the health crisis of Covid- 19 that the country faces, caused considerable variations in its profitability indicators. The applied methodology was under a quali-quantitative approach, accompanied by the type of exploratory and descriptive research, which served to analyze in detail the information on the subject studied; The techniques used were interview and direct observation that, through the investigative instruments used as a questionnaire directed to the owner manager and the analysis of the financial statements, the necessary data was collected to support this study. The results obtained were that the company presented a drastic decrease in its sales in relation to the previous period, due to the atypical year in which it developed its activities, in addition to the inadequate management of its resources, it does not execute marketing strategies that help promote its products. and customer loyalty, an aspect that caused the loss of market share and a reduction in the customer base. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_b4b5ff2354c55f772e4d69699b09bfdc |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/9339 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Nivel de ventas de la empresa el agua durante el año 2020Silva Chichande, Darwin ArielNivel de ventasAdministraciónEstudio de mercadoFidelización de clientesThe research was carried out in the company "El Agua" in the city of Montalvo, dedicated to the purification, packaging and commercialization of the vital liquid to different strategic sectors of the town and its surroundings through a quality and efficient service. The objective of the case study carried out was to analyze the level of sales of the organization during the 2019-2020 period, due to the fact that, due to various risk factors such as poor administration, inadequate maintenance of machinery and the health crisis of Covid- 19 that the country faces, caused considerable variations in its profitability indicators. The applied methodology was under a quali-quantitative approach, accompanied by the type of exploratory and descriptive research, which served to analyze in detail the information on the subject studied; The techniques used were interview and direct observation that, through the investigative instruments used as a questionnaire directed to the owner manager and the analysis of the financial statements, the necessary data was collected to support this study. The results obtained were that the company presented a drastic decrease in its sales in relation to the previous period, due to the atypical year in which it developed its activities, in addition to the inadequate management of its resources, it does not execute marketing strategies that help promote its products. and customer loyalty, an aspect that caused the loss of market share and a reduction in the customer base.The research was carried out in the company "El Agua" in the city of Montalvo, dedicated to the purification, packaging and commercialization of the vital liquid to different strategic sectors of the town and its surroundings through a quality and efficient service. The objective of the case study carried out was to analyze the level of sales of the organization during the 2019-2020 period, due to the fact that, due to various risk factors such as poor administration, inadequate maintenance of machinery and the health crisis of Covid- 19 that the country faces, caused considerable variations in its profitability indicators. The applied methodology was under a quali-quantitative approach, accompanied by the type of exploratory and descriptive research, which served to analyze in detail the information on the subject studied; The techniques used were interview and direct observation that, through the investigative instruments used as a questionnaire directed to the owner manager and the analysis of the financial statements, the necessary data was collected to support this study. The results obtained were that the company presented a drastic decrease in its sales in relation to the previous period, due to the atypical year in which it developed its activities, in addition to the inadequate management of its resources, it does not execute marketing strategies that help promote its products. and customer loyalty, an aspect that caused the loss of market share and a reduction in the customer base.La investigación se realizó en la empresa “El Agua” de la ciudad de Montalvo, dedicada a la purificación, envasado y comercialización del líquido vital a distintos sectores estratégicos de la localidad y sus alrededores a través de una atención de calidad y eficiente. El caso de estudio efectuado tuvo como objetivo analizar el nivel de ventas de la organización durante el periodo 2019-2020, debido a que, por diversos factores de riesgos como la deficiente administración, inadecuado mantenimiento de la maquinaria y la crisis sanitaria de la Covid-19 que enfrenta el país, provocaron que existieran variaciones considerables en sus indicadores de rentabilidad. La metodología aplicada estuvo bajo enfoque cuali-cuantitativo, acompañadas del tipo de investigación exploratoria y descriptiva, que sirvieron para analizar de forma detallada la información de la temática estudiada; las técnicas utilizadas fueron entrevista y observación directa que, mediante los instrumentos investigativos empleados como cuestionario de preguntas dirigida al gerente propietario y el análisis de los estados financieros se recolectó los datos necesarios que sustentan este estudio. Los resultados obtenidos fueron que la empresa presentó una drástica disminución en sus ventas en relación al periodo anterior, por el año atípico en el que desenvolvió sus actividades, además por la inadecuada administración de sus recursos no ejecutan estrategias de comercialización que ayuden a promocionar sus productos y fidelizar al consumidor, aspecto que ocasionaron la perdida de participación en el mercado y la reducción de cartera de clientes.BABAHOYO: UTB, 2021Toscano Ruiz, Fabián2021-05-25T19:44:47Z2021-05-25T19:44:47Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis27 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9339esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:16:38Zoai:dspace.utb.edu.ec:49000/9339Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02022-02-08T08:16:38Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Nivel de ventas de la empresa el agua durante el año 2020 Silva Chichande, Darwin Ariel Nivel de ventas Administración Estudio de mercado Fidelización de clientes |
| status_str | publishedVersion |
| title | Nivel de ventas de la empresa el agua durante el año 2020 |
| title_full | Nivel de ventas de la empresa el agua durante el año 2020 |
| title_fullStr | Nivel de ventas de la empresa el agua durante el año 2020 |
| title_full_unstemmed | Nivel de ventas de la empresa el agua durante el año 2020 |
| title_short | Nivel de ventas de la empresa el agua durante el año 2020 |
| title_sort | Nivel de ventas de la empresa el agua durante el año 2020 |
| topic | Nivel de ventas Administración Estudio de mercado Fidelización de clientes |
| url | http://dspace.utb.edu.ec/handle/49000/9339 |