Análisis de la comunicación digital en la cultura de los habitantes del sector El Pital 1 del cantón Quevedo, año 2021

This research tries to show the importance of digital communication in the culture of the sector Pital 1 of the Quevedo Canton for the exhibition of customs, traditions, games, typical foods as a form of culture as well as for the preservation of it, giving priority to digital communication in order to improve economic and social activities, this through the detection and visualization of Communities across a wider audience using various media and digital platforms. In addition, the natural and cultural wealth of the sector is characterized by being the architect of a process of dissemination of information and expansion of communication channels between the various productive, social and cultural sectors that are present in the population dynamics of Quevedeños citizens. The research will be carried out through a quantitative analysis with the application of surveys. It should be noted that this research could reveal the weaknesses of organizations in the use of digital media, but at the same time it will also identify strong potentials in its application for the expansion of culture and the preservation of the wealth that characterizes this sector, digital media and social networks can be the ally that the Pital 1 sector needs to get ahead and make it last in its timeline as a culture sector.

• Autor principal: Albiño Briones, Silvana Katerine (author)
• Format: bachelorThesis
• Publicat: 2021
• Matèries: Comunicación digital; Redes sociales; Cultura
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/10997