Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo
Social networks within digital marketing allow improving the interaction between companies with customers by making it easier for users to access products or services that are closer to their geographic area through market segmentation. Currently, the interaction of the business world and customer a...
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| Format: | bachelorThesis |
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2025
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/18240 |
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| author | Torres García, Bianca Julissa |
| author_facet | Torres García, Bianca Julissa |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Castillo, Victor |
| dc.creator.none.fl_str_mv | Torres García, Bianca Julissa |
| dc.date.none.fl_str_mv | 2025-05-06T19:47:37Z 2025-05-06T19:47:37Z 2025 |
| dc.format.none.fl_str_mv | 65 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18240 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Publicidad Estrategias de marca Redes sociales Marketing digital |
| dc.title.none.fl_str_mv | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Social networks within digital marketing allow improving the interaction between companies with customers by making it easier for users to access products or services that are closer to their geographic area through market segmentation. Currently, the interaction of the business world and customer attraction, generating greater sales volume, has been notably influenced by digital marketing through the use of social networks. The objective of this study is to analyze digital marketing strategies on social networks and their influence on the ventures associated with the municipal GAD of the Puebloviejo canton. In this way, exploratory research was established using a mixed research design (qualitative and quantitative), which allowed obtaining timely information through data collection techniques based on the application of surveys and direct observation forms aimed at entrepreneurs dedicated to the sale and distribution of food in the Puebloviejo canton. In which it was concluded that digital marketing through social networks plays a crucial role in attracting customers, increasing sales and developing businesses. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_be1d76b684bc346559a1e36c0c1e8a50 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18240 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón PuebloviejoTorres García, Bianca JulissaPublicidadEstrategias de marcaRedes socialesMarketing digitalSocial networks within digital marketing allow improving the interaction between companies with customers by making it easier for users to access products or services that are closer to their geographic area through market segmentation. Currently, the interaction of the business world and customer attraction, generating greater sales volume, has been notably influenced by digital marketing through the use of social networks. The objective of this study is to analyze digital marketing strategies on social networks and their influence on the ventures associated with the municipal GAD of the Puebloviejo canton. In this way, exploratory research was established using a mixed research design (qualitative and quantitative), which allowed obtaining timely information through data collection techniques based on the application of surveys and direct observation forms aimed at entrepreneurs dedicated to the sale and distribution of food in the Puebloviejo canton. In which it was concluded that digital marketing through social networks plays a crucial role in attracting customers, increasing sales and developing businesses.Social networks within digital marketing allow improving the interaction between companies with customers by making it easier for users to access products or services that are closer to their geographic area through market segmentation. Currently, the interaction of the business world and customer attraction, generating greater sales volume, has been notably influenced by digital marketing through the use of social networks. The objective of this study is to analyze digital marketing strategies on social networks and their influence on the ventures associated with the municipal GAD of the Puebloviejo canton. In this way, exploratory research was established using a mixed research design (qualitative and quantitative), which allowed obtaining timely information through data collection techniques based on the application of surveys and direct observation forms aimed at entrepreneurs dedicated to the sale and distribution of food in the Puebloviejo canton. In which it was concluded that digital marketing through social networks plays a crucial role in attracting customers, increasing sales and developing businesses.Las plataformas de redes sociales en el ámbito del marketing digital optimizan la interacción entre las empresas y sus clientes, al tiempo que permiten a los usuarios acceder a productos o servicios que se encuentran más cercanos a su ubicación geográfica, gracias a la segmentación del mercado. En la actualidad, la sinergia entre el ámbito empresarial y la captación de clientes, que resulta en un incremento significativo en las cifras de ventas, ha sido considerablemente impactada por el marketing digital a través del aprovechamiento de las redes sociales. El presente estudio tiene como objetivo analizar las estrategias de marketing digital en redes sociales y su influencia en los emprendimientos asociados al GAD municipal del cantón Puebloviejo. De tal manera se estableció una investigación exploratoria empleando un diseño de investigación mixta (cualitativo y cuantitativo), que permitió obtener información oportuna a través de las técnicas de recolección de datos en función de la aplicación de las encuestas y ficha de observación directa dirigido a los emprendedores dedicados a la venta y distribución de alimentos en el cantón Puebloviejo. En el cual se concluyó que el marketing digital a través de las redes sociales desempeña un papel crucial en la captación de clientes, el aumento de ventas y el desarrollo de emprendimientosBABAHOYO: UTB, 2025Castillo, Victor2025-05-06T19:47:37Z2025-05-06T19:47:37Z2025info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis65 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18240esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-07T08:08:42Zoai:dspace.utb.edu.ec:49000/18240Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:22:32.713209Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo Torres García, Bianca Julissa Publicidad Estrategias de marca Redes sociales Marketing digital |
| status_str | publishedVersion |
| title | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| title_full | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| title_fullStr | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| title_full_unstemmed | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| title_short | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| title_sort | Análisis de las estrategias de marketing digital en redes sociales y su influencia en emprendimientos del cantón Puebloviejo |
| topic | Publicidad Estrategias de marca Redes sociales Marketing digital |
| url | http://dspace.utb.edu.ec/handle/49000/18240 |