Atención al cliente en abarrotes “La Económica” De La Parroquia Ricaurte.

The purpose of this research work is to analyze the customer service provided by ABARROTES "LA ECONÓMICA" of the Ricaurte parish, located in the Urdaneta canton, because customers are not fully satisfied with their service by the staff. of the company, that is why a study was carried out to know the problems that cause this nonconformity for the clients. The methodology applied in the work was qualitative and quantitative, where it was possible to confirm the inquiry that from the beginning there was an observation base. Finally, with the results obtained with clear information, thanks to the techniques applied such as interviews and surveys at work, precise conclusions have been reached about the customer service provided by the ABARROTES "LA ECONÓMICA" staff, where they showed us that it is very important to manage good service, since that will guarantee the success of the company and satisfaction along with customer loyalty.

• Egile nagusia: Herrera Araujo, María Isabela (author)
• Formatua: bachelorThesis
• Argitaratua: 2022
• Gaiak: Atención al cliente; Satisfacción; Clientes; Servicio; Fidelidad
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/11193