Análisis de contenido del programa comunitario "Minga por la Pachamama"

Within this work can be found the content analysis of the community program "Minga por la Pachamama". With the main objective of analyzing the content of the program transmitted in community media Minga por la Pachamama, it was possible to address the topics of community communication, the characteristics of the production, what they present and the recurrent channels in this form of production. This resulted in the use of an inductive methodology in a qualitative way, with which it has been possible to explore the qualities of the content and its elements through the observation technique with its respective cards as an instrument used to analyze 4 samples of episodes in the period 2022 and 2023 and an interview with a Senior Production Technician who provided his viewpoints on what the product offers and the form of community communication. Concluding that Minga por la Pachamama develops the themes of ecology, sustainable economy and participation, all directed towards respect for the environment and people, impacting thanks to its teachings of how to do and that the audience of this kind of projects is one that tends to want to learn, also that community media are based on products such as the project analyzed, but more interaction is recommended to generate movement in the audience in addition to attending more to their networks and channels.

• Үндсэн зохиолч: Palma Piguave, Anthony Jair (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2023
• Нөхцлүүд: Minga por la Pachamama; Comunicación comunitaria; Análisis; Producción
• Онлайн хандалт: http://dspace.utb.edu.ec/handle/49000/15051