Incidencia de los medios digitales en el posicionamiento de la imagen publicitaria en las pequeñas y medianas empresas del cantón Quevedo, año 2021
This work is based on the trends that currently exist in digital media and advertisements of small and medium-sized companies in the Quevedo canton. The main objective is to carry out an analysis about the frequency of use of digital media and the advertisements that are carried out in said media, t...
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| Format: | bachelorThesis |
| Udgivet: |
2021
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| Fag: | |
| Online adgang: | http://dspace.utb.edu.ec/handle/49000/10996 |
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Tilføj Tag | Summary: | This work is based on the trends that currently exist in digital media and advertisements of small and medium-sized companies in the Quevedo canton. The main objective is to carry out an analysis about the frequency of use of digital media and the advertisements that are carried out in said media, the data is acquired through structured digital surveys in Google applications in Forms. In order to determine the proposed objectives, statistical tests were carried out, through the application of surveys, this allowed us to know and diagnose the importance of digital media. |
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