Atención al cliente en la ferretería Marianita de la parroquia Febres Cordero

In the present realization of the case study it must be stated that this indication is of Vital importance since it will be possible to identify the importance of customer service in the Marianita theory tower of the Febres Cordero parish so that the general objective is the determine how customer s...

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Detalles Bibliográficos
Autor Principal: Acosta Vergara, María Mercedes (author)
Formato: bachelorThesis
Publicado: 2022
Subjects:
Acceso en liña:http://dspace.utb.edu.ec/handle/49000/11698
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Summary:In the present realization of the case study it must be stated that this indication is of Vital importance since it will be possible to identify the importance of customer service in the Marianita theory tower of the Febres Cordero parish so that the general objective is the determine how customer service influences the profitability of the Marianita hardware store in the Febres Cordero parish Since the problem presented is that currently the existing interaction between customers and the staff working in said hardware store is not adequate enough So that those who acquire a good or service feel satisfied with the attention, as a reference, a survey is carried out in which various factors are identified, such as the capacity of the hardware store staff as well as the empathy they generate. with customers followed by how important it is to listen to customers and finally how important they are using strategies for sales. So that in terms of obtaining results according to the application of the survey, it can be identified that the majority of the staff that works in said hardware store is not fully trained to provide customer service efficiently, which is why it is culminated. stating that there are countless shortcomings in terms of administrative management and customer service by the staff that works in that place, making an interaction between customers and them ineffective