Plan estratégico de la empresa Carlitos Cell en la parroquia la unión cantón Babahoyo, periodo 2022
In the company Carlitos Cell, the company plans to develop a strategic plan because no formal planning of activities had been carried out, which causes stagnation of the company in terms of its market participation. Throughout the execution of the project, the plan was structured based on the descri...
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| Format: | bachelorThesis |
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2023
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| Online adgang: | http://dspace.utb.edu.ec/handle/49000/15236 |
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Tilføj Tag | Summary: | In the company Carlitos Cell, the company plans to develop a strategic plan because no formal planning of activities had been carried out, which causes stagnation of the company in terms of its market participation. Throughout the execution of the project, the plan was structured based on the description of the current system, which provided knowledge of the different activities and goals of the company, thus allowing the actions that lead to the strategic analysis to be carried out, such as: its formulation, the development of strategic objectives. Carrying out external and internal analysis to determine opportunities, threats, strengths, and weaknesses, and then formulate strategies that will help achieve the proposed strategies to achieve the objectives required to improve sales. When carrying out an external and internal audit, it was observed that the company does not have the necessary strategies proposed, which is why this project is developed for its implementation and control. From the information obtained and together with the bibliographic review, the strategic plan is developed, added to budget planning and in accordance with the resources and needs of the company. And completed with the action plans, they give basic guidelines that the company is subsequently responsible for the implementation and control with the proposed indicators |
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