Estudio del consumo del Medio de Comunicación Radial en la Comunidad del Recinto Junquillo

Radio has always been a means of communication to inform the public, including rural and remote communities that are low in technology, as an affordable and affordable device, providing optimal access to information. The research problem focuses on the low radio consumption in the community of the Junquillo campus, which is caused by the appearance of new technological devices and digital information media, to this is added the disappearance of radio stations and the new forms of entertainment, the irruption of new technologies means a decrease in the consumption of traditional media, where radio is becoming the main source of information. The purpose of the investigative work focuses on studying the level of consumption of the radio communication medium in the community of the Junquillo campus, through a mixed approach, through documentary review tools and surveys, in order to establish possible reasons for the that its inhabitants choose and prefer to use the radio before the various alternatives that currently exist.

• Egile nagusia: Macias Terranova, Nayelly Michel (author)
• Formatua: bachelorThesis
• Argitaratua: 2023
• Gaiak: Estudio del consumo radial; Medios de comunicación radiales; La radio en sectores rurales; Recinto Junquillo
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/14628