Marketing digital de la empresa Motopower de la ciudad de Babahoyo en el periodo 2022
Motopower is a company dedicated to the sale and marketing of motorcycles of the most important brands in the local and international market and has an extensive variety of spare parts and accessories for motorcycles and bicycles. For this research work the following objective is defined to determin...
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| Materyal Türü: | bachelorThesis |
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2023
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/14694 |
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Etiketle | Özet: | Motopower is a company dedicated to the sale and marketing of motorcycles of the most important brands in the local and international market and has an extensive variety of spare parts and accessories for motorcycles and bicycles. For this research work the following objective is defined to determine how digital marketing affects the positioning of the company Motopower in the city of Babahoyo in the period 2022. This project is of utmost relevance, since it aims to show the importance of managing an accurate planning of digital marketing strategies, since it allows companies to establish themselves in a visible and effective way in the opinion of consumers at the time of purchase. For the execution of this project instruments are implemented, both qualitative and quantitative methodology, since through them techniques such as interview and survey are established. At the same time, conclusions and recommendations were obtained. |
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