Estrategia de ventas para la Empresa Gigantoideas de la ciudad de Babahoyo en el periodo 2022.

This case study has as its theme: “SALES STRATEGY FOR THE COMPANY GIGANTOIDEAS OF THE CITY OF BABAHOYO IN THE PERIOD 2022”, whose purpose is that the company focuses on positioning in the market to generate profitability by efficiently using its sales strategies and technologies through the internet and social networks. The importance of the sales or marketing strategy in GIGANTOIDEAS to position a product in the market, pays attention to intangible factors such as service, quality, leadership and image. It is necessary to target the product or service to a specific audience and stand out in it to better understand customers, reduce competition and improve customer understanding. Product positioning is the foundation of the service and guides the rest of the sales plan, from the content created by the marketing team to the way the sales team seeks out potential customers. The company GIGANTOIDEAS lacks strategies that favor the correct performance and full implementation of business, nowadays every organization must have a strategy in all areas. The purpose of this research is to make an analysis of how the company GIGANTOIDEAS does not use sales strategies to have a positioning in the market to generate greater profitability by efficiently using technologies through the internet and social networks. The following methods were used: descriptive, because the company GIGANTOIDEAS, provided detailed information, using as an instrument the survey to 20 customers and the interview to the owner, another method that was used is the inductive method that allowed to draw general conclusions from specific premises.

• Auteur principal: Fabre Bustos, Estefany Domenica (author)
• Format: bachelorThesis
• Publié: 2023
• Sujets: Marketing; Ventas; Mercado; Cliente; Posicionamiento de Mercado
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/14274