Estrategias de marketing para la comercialización del arroz en la Piladora Alrosa en el periodo 2024- 2025.
Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When ana...
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| Tác giả chính: | |
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| Định dạng: | bachelorThesis |
| Được phát hành: |
2025
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://dspace.utb.edu.ec/handle/49000/18150 |
| Các nhãn: |
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Thêm thẻ | Tóm tắt: | Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When analyzing the key concepts and tools of marketing strategy, our emphasis is on critical, as well as creative, thinking, as this allows students to understand the essence of how marketing decisions are coordinated to create a consistent strategy. After the aforementioned, the ALROSA PILLER market was analyzed to determine and implement a marketing strategy for its benefit, taking it as an opportunity to improve sales in the marketing of the market. It is essential to maintain the agricultural sector since it is the economic and food base for citizens. |
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