Plan de promoción y su influencia en la imagen turística del cantón Quevedo, Provincia de Los Ríos año 2022

In some places of Ecuador, due to the lack of information or publicity of tourist attractions, and the little diffusion of the attractions makes people do not realize the hidden beauties within the country, therefore this problem arises from the lack of interest and little organization in promoting tourism development of the different natural and cultural scenarios that provides the biodiversity of Ecuador. The purpose of this study is to develop a tourism promotion plan for the canton of Quevedo, thus helping to improve its tourism vision and in turn promote the socioeconomic development of its inhabitants and the city as a whole. It was found that Quevedo has a large number of tourist attractions and activities to develop, and some that have not yet been promoted, but that will make a significant contribution to its tourism industry. In order to implement the plan, it was necessary to conduct a current analysis of tourism in the canton, as well as a bibliographic research of its most important attractions and data. The study was developed using qualitative methods and survey techniques to learn about the perspectives of tourism in the city of Quevedo.

• Huvudupphovsman: Figueroa Morán, Susana Viviana (author)
• Materialtyp: bachelorThesis
• Publicerad: 2022
• Ämnen: Plan de promoción; Imagen; Turismo; Quevedo
• Länkar: http://dspace.utb.edu.ec/handle/49000/12386