Estrategias de marketing digital de la Boutique Novedades Impacto de Dios en la ciudad de Vinces, durante el periodo 2023.

During the 2023 period, the "Novedades Impacto de Dios" boutique in the city of Vinces implemented various digital marketing strategies to increase its visibility and attract more customers. One of the main strategies was creating and maintaining an active presence on social networks such as Facebook and Instagram, where they regularly shared relevant content, such as product photos, special promotions, and testimonials from satisfied customers. Additionally, the boutique used influencer marketing by collaborating with influencers in the local community to promote their products through their online platforms. Another key strategy was the development of an attractive and functional website that allowed customers to easily browse the available products, make online purchases and obtain information about the location and hours of the physical store. Email campaigns were also implemented targeting a list of potential and existing customers, offering exclusive discounts and special promotions to encourage purchases. Additionally, online contests and giveaways were held to increase fan participation and engagement on social media, helping to increase brand awareness and attract new followers.

• Main Author: Tuasa Silva, Michell Maolly (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Boutique; Digital; Estrategias; Marketing; Vinces
• Online Access: http://dspace.utb.edu.ec/handle/49000/15879