Gestión administrativa y su influencia en la rentabilidad del Comercial Joselito del cantón Baba

This research work was carried out in the commercial Joselito located in the Baba canton, focusing on the part of administrative management and its influence on the commercial's profitability, which seeks to establish and analyze the variables that affect performance and make it impossible achieve the objectives and goals proposed by the senior management of the commercial. In Chapter I the research problem was established, the contextualization of the study topic was also implemented, the research problem was defined and the objectives of the research topic were set. Chapter II established what is related to the theoretical framework, hypotheses and variables of the study, where an alternative is explained as to why the good use of operational efforts that maximize commercial profitability is important. Chapter III establishes the research results of a random sample of 30 employees, in addition, an interview with the general manager of the commercial was implemented, with the results of the research obtaining very valuable results and conclusions for the research project, and recommendations in which the personnel managers must re-manage the sales and marketing strategies of the commercial. In Chapter IV the proposal of solutions to the research problem is made, which implemented a plan to improve the profitability of the commercial Joselito based on administrative management.

• Main Author: Arteaga Vargas, Roddy Estiven (author)
• Format: bachelorThesis
• Published: 2020
• Subjects: Gestión; Administración; Rentabilidad; Desempeño laboral; Gestión administrativa; Influencia; Control
• Online Access: http://dspace.utb.edu.ec/handle/49000/7945