Gestión de redes sociales en la Empresa "Detodo.Com" de la ciudad de Babahoyo, periodo 2023.

The company "Detodo.com" has faced difficulties in managing its social media, affecting its level of customer interaction and online presence. The general objective of this study was to analyze the effectiveness of social media management in the company and propose improvements based on the obtained results. The methodology used included a descriptive approach with surveys directed at customers and interviews with the company’s manager. Data were collected on interaction frequency, content satisfaction, information usefulness, and the effectiveness of social media communication. The results showed that most customers interact occasionally with the posts, while a high percentage expressed dissatisfaction with the content and difficulties in communication with the company. Additionally, digital promotions have not generated the expected impact on sales conversion. The conclusions reveal that "Detodo.com" needs to improve content quality, optimize customer communication, and strengthen its social media promotion strategies to increase its digital impact. This study provides valuable information for decision-making and the company's growth in the digital environment.

• Päätekijä: Moreira Badillo, Maylin Lissete (author)
• Aineistotyyppi: bachelorThesis
• Julkaistu: 2025
• Aiheet: Gestión de redes sociales; Interacción digital; Satisfacción del cliente; Marketing Digital; Promoción en línea; Comercio
• Linkit: http://dspace.utb.edu.ec/handle/49000/18141