Estrategia de marketing en la librería y papelería Continental

The subject of this work focuses on Marketing strategies for the Continental bookstore and stationery, a micro-business created a little over 20 years ago, and which is located in the center of the city of Ventanas. In this sense, it presents as a general objective the "Determine marketing stra...

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Bibliographic Details
Main Author: Gordillo Veliz, Nadia Silvana (author)
Format: bachelorThesis
Published: 2020
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/7553
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