PLAN ESTRATEGICO DE MARKETING PARA PROMOCIONAR EL TURISMO EN EL CANTON VALENCIA, PROVINCIA DE LOS RÍOS, AÑO 2022,

Tourism is a very important economic activity for Ecuador because it has a strong impact on the growth and social and cultural development of the locality in which it is developed since it is immersed in the treatment and trade of different customs. The main objective of this research work is to implement a strategic marketing plan to promote tourism in the canton of Valencia, province of Los Rios. The lack of policies that promote the development of all the potential that tourism has in the canton of Valencia has generated that the population is affected economically because through it can improve their quality of life by increasing household income is why you must implement a tourism marketing plan to make known to everyone the tourist qualities offered by the city, the promotion of places, activities and tourist events would generate more influx of people who wish to visit the town to spend moments of leisure and fun. It is very important to take advantage of the natural resources offered by the canton in order to improve the lives of its inhabitants, generating more and diverse jobs, as well as the staging of the natural wonders that Valencia has for the whole world to see.

• Автор: Goya Briones, Olivia Liseth (author)
• Формат: bachelorThesis
• Опубліковано: 2022
• Предмети: Valencia; marketing turístico; plan estratégico; turismo
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/13557