Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021.
The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and prefe...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | bachelorThesis |
| Publicat: |
2022
|
| Matèries: | |
| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/12451 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Afegir etiqueta | Sumari: | The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals. |
|---|