Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021.
The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and prefe...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | bachelorThesis |
| प्रकाशित: |
2022
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| विषय: | |
| ऑनलाइन पहुंच: | http://dspace.utb.edu.ec/handle/49000/12451 |
| टैग: |
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टैग जोड़ें | _version_ | 1863483707901345792 |
|---|---|
| author | Álava Quincha, José Javier |
| author_facet | Álava Quincha, José Javier |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Merchán Jácome, Verónica |
| dc.creator.none.fl_str_mv | Álava Quincha, José Javier |
| dc.date.none.fl_str_mv | 2022-09-18T00:17:35Z 2022-09-18T00:17:35Z 2022 |
| dc.format.none.fl_str_mv | 60 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12451 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing Posicionamiento Estrategias Investigación de Mercados |
| dc.title.none.fl_str_mv | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_ce152d1649b2c33aaa629eb32414d780 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12451 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021.Álava Quincha, José JavierMarketingPosicionamientoEstrategiasInvestigación de MercadosThe purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals.The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals.La presente investigación tuvo por objeto analizar las estrategias de marketing en la Cevicheria Bahía Limón, con la finalidad de proporcionar estrategias, métodos y herramientas que apoyen al posicionamiento de la empresa. Para el diagnóstico actual de la empresa se realizaron una encuesta a los consumidores, para conocer sus gustos y preferencias, y una entrevista a la propietaria para mantenernos informados acerca del marketing que maneja la empresa; así mismo se realizó un análisis interno y externo de Bahía Limón. Luego de los análisis, el autor sugiere la implementación del marketing mix (producto, precio, plaza, promoción) para la Cevicheria Bahía Limón, describiendo nuevos métodos con el fin de poder cumplir con las metas de la empresa.Babahoyo: UTB-FAFI. 2022Merchán Jácome, Verónica2022-09-18T00:17:35Z2022-09-18T00:17:35Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis60 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12451esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-18T08:01:06Zoai:dspace.utb.edu.ec:49000/12451Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:20:39.411774Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. Álava Quincha, José Javier Marketing Posicionamiento Estrategias Investigación de Mercados |
| status_str | publishedVersion |
| title | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| title_full | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| title_fullStr | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| title_full_unstemmed | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| title_short | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| title_sort | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. |
| topic | Marketing Posicionamiento Estrategias Investigación de Mercados |
| url | http://dspace.utb.edu.ec/handle/49000/12451 |