Estrategia de marketing digital en el Almacén Conitex para mejorar las ventas online en la ciudad de Babahoyo en el periodo 2023.

Conitex Warehouse, located in the parish of Clemente Baquerizo in Babahoyo, is an establishment dedicated to the retail sale of clothing and fur. Owned by Kenyya Mabel Rodríguez Castro, Conitex faces a highly competitive and constantly evolving digital market environment. Despite its strong local reputation and a loyal customer base, Conitex’s online sales have not reached the expected potential due to factors such as insufficient digital presence and inadequate digital marketing strategies. Conitex has undergone significant changes in its operational structure due to market developments and customer demand. Conitex previously operated two branches in Babahoyo, but one has ceased its business operations due to low customer demand, which negatively impacted the economic viability of that location. The lack of advertising on social networks, search engines and all over the internet limits Conitex’s visibility. The little information available online is outdated, which discourages potential customers from making purchases or requesting information via virtual means. The lack of planning and strategies on key aspects of digital marketing, such as market segmentation, conversion strategies and promotional campaigns, negatively affects online sales. Strengthening digital marketing strategy is essential for Conitex to be able to compete effectively in today’s market and take advantage of the opportunities offered by e-commerce. Improving online sales will not only increase revenue, but will also allow Conitex to build a broader and more diversified customer base. This case study, entitled "Digital Marketing Strategy in the Conitex Warehouse to Improve Online Sales in the City of Babahoyo in 2023", seeks to explore innovative methods to boost online sales in Babahoyo. Through meticulous analysis, strategic planning, digital resource organization, implementation of advertising campaigns and management of marketing initiatives will be implemented, culminating in rigorous monitoring and evaluation of the results obtained. The research focuses on the practical application of digital marketing techniques, with a particular emphasis on creating engaging content and managing social media campaigns.

• Үндсэн зохиолч: Vera Aguilar, Johanna Lisbeth (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2024
• Нөхцлүүд: Evolución digital; Reputación local; Planificación estratégica; Segmentación de mercado; Marketing digital; Comercio
• Онлайн хандалт: http://dspace.utb.edu.ec/handle/49000/17390