Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021.
In this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer...
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| Format: | bachelorThesis |
| Veröffentlicht: |
2022
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| Schlagworte: | |
| Online Zugang: | http://dspace.utb.edu.ec/handle/49000/12611 |
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Tag hinzufügen | Zusammenfassung: | In this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer problem, proposing alternative solutions, and offering the products as one, neglecting other factors that will influence the increase in sales such as prices, the search for customers, demonstrations, offers, incentives for customers and diversification of the product portfolio. Therefore, sales growth is hampered. The methods to be used in this research are the deductive and analytical methods through observation, interview, and bibliographical review techniques. The case study is important for Germin S.A.S because it will allow an objective analysis of their sales forces and obtain another point of view on the sales techniques that they apply for decision-making that allow an increase in sales. |
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