Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021.
In this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer...
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| Natura: | bachelorThesis |
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2022
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| Accesso online: | http://dspace.utb.edu.ec/handle/49000/12611 |
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| author | Vera Ortiz, Aaron Abiel |
| author_facet | Vera Ortiz, Aaron Abiel |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Verónica Alexandra, Merchán Jácome |
| dc.creator.none.fl_str_mv | Vera Ortiz, Aaron Abiel |
| dc.date.none.fl_str_mv | 2022-09-30T21:12:09Z 2022-09-30T21:12:09Z 2022 |
| dc.format.none.fl_str_mv | 34 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12611 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Gestión Ventas Técnicas de ventas Fuerza de ventas Cartera de productos |
| dc.title.none.fl_str_mv | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | In this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer problem, proposing alternative solutions, and offering the products as one, neglecting other factors that will influence the increase in sales such as prices, the search for customers, demonstrations, offers, incentives for customers and diversification of the product portfolio. Therefore, sales growth is hampered. The methods to be used in this research are the deductive and analytical methods through observation, interview, and bibliographical review techniques. The case study is important for Germin S.A.S because it will allow an objective analysis of their sales forces and obtain another point of view on the sales techniques that they apply for decision-making that allow an increase in sales. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_d1e8ea60df85b498282e8ecd76dab8ac |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12611 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021.Vera Ortiz, Aaron AbielGestiónVentasTécnicas de ventasFuerza de ventasCartera de productosIn this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer problem, proposing alternative solutions, and offering the products as one, neglecting other factors that will influence the increase in sales such as prices, the search for customers, demonstrations, offers, incentives for customers and diversification of the product portfolio. Therefore, sales growth is hampered. The methods to be used in this research are the deductive and analytical methods through observation, interview, and bibliographical review techniques. The case study is important for Germin S.A.S because it will allow an objective analysis of their sales forces and obtain another point of view on the sales techniques that they apply for decision-making that allow an increase in sales.In this case study, an analysis will be carried out on the sales management of the company Gérmin S.A.S in the canton of Babahoyo in the period of 2021, which presents the problem of the inadequate use of sales techniques. The sales technique applied by Germin S.A.S is focused on solving a customer problem, proposing alternative solutions, and offering the products as one, neglecting other factors that will influence the increase in sales such as prices, the search for customers, demonstrations, offers, incentives for customers and diversification of the product portfolio. Therefore, sales growth is hampered. The methods to be used in this research are the deductive and analytical methods through observation, interview, and bibliographical review techniques. The case study is important for Germin S.A.S because it will allow an objective analysis of their sales forces and obtain another point of view on the sales techniques that they apply for decision-making that allow an increase in sales.En el presente caso de estudio se realizara un análisis sobre la gestión de ventas de la empresa Gérmin S.A.S en el cantón de Babahoyo en el periodo del 2021, el cual presenta la problemática del inadecuado uso de las técnicas de ventas. Las técnica de ventas aplicada por Germin S.A.S es una centrada en la resolución de una problemática del cliente, proponiendo alternativas de solución y ofertando los productos como una, descuidando otros factores que influirán en el incremento de las ventas como los precios, la búsqueda de los clientes, demostraciones, ofertas, incentivos para los clientes y una diversificación de la cartera de productos. Por lo cual se obstaculiza el crecimiento de las ventas. Los métodos a utilizar en esta investigación son el método deductivo y analítico por medio de técnicas de observación, entrevista y revisión bibliográfica. Es importante el estudio de caso para Germin S.A.S porque permitirá un análisis objetivo sobre sus fuerzas de ventas y obtener otro punto de vista sobre las técnicas de ventas que aplican para la toma de decisión que permitan el incremento de las ventas.Babahoyo: UTB-FAFI. 2022Verónica Alexandra, Merchán Jácome2022-09-30T21:12:09Z2022-09-30T21:12:09Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis34 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12611esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-10-02T08:01:06Zoai:dspace.utb.edu.ec:49000/12611Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:21:19.432789Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. Vera Ortiz, Aaron Abiel Gestión Ventas Técnicas de ventas Fuerza de ventas Cartera de productos |
| status_str | publishedVersion |
| title | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| title_full | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| title_fullStr | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| title_full_unstemmed | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| title_short | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| title_sort | Gestión de ventas en la Empresa Germin en el cantón de Babahoyo en el periodo 2021. |
| topic | Gestión Ventas Técnicas de ventas Fuerza de ventas Cartera de productos |
| url | http://dspace.utb.edu.ec/handle/49000/12611 |