Marketing turístico digital para el posicionamiento del humedal abras de mantequillas como destino ecoturístico en el cantón Vinces

The investigation has the objective of analyzing digital tourism marketing and how this has the impact to pose the Abras de Mantequilla Humedal as an ecotourism destination in Cantón Vinces. Despite having the presence of a varied natural wealth, biodiversity both terrestrial and lake, difficulties arise in relation to the visibility and recognition of its natural resources mainly due to the limited digital promotion and application of marketing strategies. The study has been directed through a qualitative methodology with descriptive approaches, which has allowed dialogues to be carried out with protagonists who have a direct influence on Humedal's management as administrator of social networks, representative of destiny, authority of Vinces' GAD. The results found gave answers to the specific objectives that were described and proving the proposed hypothesis, regarding the implementation of digital marketing for the recognition of Humedal as an ecotourism destination. The limited promotional strategies currently generated by Humedal have had a negative influence on the visibility of the outside world, the absence of instruments to promote marketing has allowed it to lose its acceptance by the public. Through this investigation, a proposal has been developed for the application of SEO strategy as a solution to this promotional imbalance at Humedal.

• 第一著者: Gonzáles Ching, Stewart Fabián (author)
• その他の著者: Rodríguez Velásquez, María Gabriela (author)
• フォーマット: bachelorThesis
• 出版事項: 2025
• 主題: Biodiversidad; Ecoturismo; Estrategia; Humedal Abras de Mantequilla
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/18562