Estrategias de marketing en la empresa Refresco Sin Gas S. A. (resgasa) agencia Babahoyo, periodo 2022.
The presented case analysis took place at the distributor RESGASA, situated in the city of Babahoyo. The primary purpose of this study is to develop effective strategies for maintaining customer loyalty, in order to optimize sales management in the Babahoyo region, which is part of the province of L...
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| Format: | bachelorThesis |
| Publicat: |
2023
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/14858 |
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Afegir etiqueta | Sumari: | The presented case analysis took place at the distributor RESGASA, situated in the city of Babahoyo. The primary purpose of this study is to develop effective strategies for maintaining customer loyalty, in order to optimize sales management in the Babahoyo region, which is part of the province of Los Ríos. This investigative work aims not only to comprehend but also to elucidate the tactics that favor customer retention, with the ultimate goal of enhancing sales within the non-carbonated beverage company. The execution of this inquiry stems from the researcher's drive to explore new avenues that enable optimal management of the interaction between the company and its clients. A novel perspective anticipated to be gained through this research is the significance of considering the customer as an individual with unique needs and preferences. Moreover, there is a pursuit to apply previously acquired knowledge, facilitating the provision of timely solutions to the problem under study. Throughout this analysis, comprehensive surveys and detailed interviews were conducted, leading to the acquisition of concrete results bolstered by the techniques employed in the process. It is pivotal to emphasize that this present study not only aims to elucidate customer loyalty strategies but also aspires to enrich the general comprehension of the dynamics of interaction between companies and their clients. As this investigation delves deeper, the relevance of effective communication and constant adaptation to changing customer needs becomes apparent. Ultimately, the objective is to contribute to the sustainable growth of RESGASA by enhancing its focus on customer satisfaction and, consequently, increasing sales in the Babahoyo region. |
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