Publirreportaje en la prensa. Caso La Hora

The present work was based on the Advertorials in the press case `` La Hora '', in order to examine the journalistic texts that they handle in their printed and digital publications. The techniques used were through the observation of their audiovisual advertorials and those published on i...

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Autor principal: Cordova Muñoz, Felix Arturo (author)
Format: bachelorThesis
Publicat: 2020
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Accés en línia:http://dspace.utb.edu.ec/handle/49000/8797
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