La gestión de marketing y las ventas en la Empresa Parabrisas Hugo Car de la ciudad de Babahoyo en el año 2023.
In the present study, marketing management and its impact on sales were addressed in the context of the Parabrisas Hugo Car company located in the city of Babahoyo. The main motivation for this research was the need to understand in depth how marketing management Marketing influences this company�...
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| Formato: | bachelorThesis |
| Publicado: |
2024
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/15830 |
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Agregar Etiqueta | Sumario: | In the present study, marketing management and its impact on sales were addressed in the context of the Parabrisas Hugo Car company located in the city of Babahoyo. The main motivation for this research was the need to understand in depth how marketing management Marketing influences this company's sales and ultimately its business success. The general objective of the study was raised with the purpose of determining in a rigorous and systematic way the incidence of marketing management on the sales of Parabrisas Hugo Car. To achieve this objective, the hypothetical deductive method was applied, which was structured around to three specific interconnected objectives. Firstly, a thorough diagnosis of the current situation of marketing and sales management in the Parabrisas Hugo Car company was carried out, in order to identify strengths and areas for improvement. A solid theoretical foundation was then carried out, which provided a robust conceptual basis for understanding marketing and sales management in the context of this specific company. This phase made it possible to establish connections between theory and practice, which was essential for the formulation of appropriate marketing management strategies, the third specific objective. The results obtained from the research supported the proposed hypothesis, demonstrating conclusively that marketing management significantly affects the sales of the company Parabrisas Hugo Car. In addition, specific and effective marketing management strategies were developed that were adapted to the needs and characteristics of the company, which represents a significant advance in improving its performance in the Babahoyo market. |
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