La gestión de marketing y las ventas en la Empresa Parabrisas Hugo Car de la ciudad de Babahoyo en el año 2023.

In the present study, marketing management and its impact on sales were addressed in the context of the Parabrisas Hugo Car company located in the city of Babahoyo. The main motivation for this research was the need to understand in depth how marketing management Marketing influences this company�...

• Auteur principal: Gavilanes Sánchez, Karen Nicole (author)
• Format: bachelorThesis
• Publié: 2024
• Sujets: Gestión de marketing; Ventas; Estrategias de marketing; Método hipotético deductivo
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/15830