Marketing digital en la empresa de internet Data Fiber del cantón Pueblo nuevo periodo 2022.

The marketing process is considered one of the most important operations for any company, where the focus should be on four main elements to make the process effective: product, price, promotion, and place. Nowadays, most companies have shifted from traditional marketing to digital marketing due to globalization and increasing competition. Digital marketing is essential to reach a wider and diverse audience through different online channels, including social media, search engines, email, and other digital media. Research on digital marketing in Data FIBER is crucial to identify the specific problems the company faces and develop effective solutions to improve its performance in the market. The deductive method was used in this case study to achieve general conclusions from the results obtained through quantitative techniques. The technique used was direct surveys to the workers of Data FIBER to obtain information about their digital marketing strategy, and also a survey was conducted to consumers in Pueblo Nuevo to know the company's positioning. A questionnaire with optional questions was used as a research instrument directed to the company's collaborators. The main objective of the study was to identify the digital marketing problems in Data FIBER and determine possible solutions to improve its digital marketing strategy and its positioning in the market..

• Egile nagusia: Carpio Peña, Meiby Julissa (author)
• Formatua: bachelorThesis
• Argitaratua: 2023
• Gaiak: Marketing; Marketing digital; Posicionamiento; Estrategias; Internet
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/13694