Gestión de ventas en la Empresa Avícola Timarsu de la ciudad de Babahoyo en el período 2023.

The present case study analyzed sales management in the AVÍCOLA TIMARSU company in the city of Babahoyo, dedicated to the marketing of birds and eggs. This entity has managed to remain in the market for 5 years. However, currently deficiencies have been identified in the lack of staff training, high team turnover and the lack of updated market studies, which place it at a great disadvantage in the competition that uses digital marketing techniques. In this context, the current situation of the sales team was known to obtain detailed information about operations, challenges and precise results about the problem through data collection through an interview. The study proposes to improve the performance of the sales team through staff training, effective strategies and the adoption of a CRM system to optimize customer management, in order to increase profitability and competitiveness in the market. This comprehensive approach seeks not only to improve sales, but also to strengthen the relationship with consumers, thus ensuring sustainable growth in the company in the long term.

• 第一著者: Naranjo León, Lady Mariuxi (author)
• フォーマット: bachelorThesis
• 出版事項: 2024
• 主題: Gestión de ventas; Análisis FODA; Herramientas tecnológicas; Capacitación; Mercado competitivo; Estrategias; Relación con clientes; Comercio
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/17368