“Incidencia en el consumo y comercialización de las principales marcas de embutidos de pollo en la ciudad de Babahoyo”.

SUMMARY The inhabitants of the city of Babahoyo mentioned, that the sausage is something essential that is within their basic foods, while only 20% of the babahoyenses do not believe it necessary as in their daily diet. In Ecuador • There are varieties of brands that offer chicken sausages, such as: Mr. Pollo, Plumrose, Pronaca, the Spanish, Don Diego, Fritzz, the Italian and the Iberian, very well recognized in the national market. According to the survey carried out 50% of the citizenship Babahoyense prefer the sausages of chicken of the brand La Italiana. While low preference levels were presented in the brands Pronaca and Don Diego; Both with a 3% acceptance by the Babahoyense population. The aforementioned brands are chosen according to 64% for their flavor, while 23% of the Babahoyenses prefer their favorite sausage brand for the price due to the economic. And only 3% of them prefer the selected brand according to the quality of the product. We took into account the brands recognized in Ecuador and the Italian is the preferred by the merchants of the Canton Babahoyo with 62%, followed by the Spanish with 29% in the offer of the wholesalers and retailers of the market of the locality. The benefits that the merchant acquires when marketing a product in its showcase is very important, because it is one of the ways to win its fidelity. 13% of wholesalers and retailers are only regular visits to vendors, and the remaining 12% prefer that the company that supplies the product facilitates payments with periods. Key words: Incidence, Marketing, Sausages

• المؤلف الرئيسي: Cando Cando, Mayra Elizabeth (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2019
• الموضوعات: Comercialización; Incidencia; Embutidos
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/6166