Digitalización de la radio y los cambios generados en su contenido para adaptarse a nuevos formatos

The present research aims to discover the new changes that are generated within today's radio with digitization, in addition; Here we are going to expose the results that we will obtain through the interviews carried out with a radio communication medium that works or has added digital to its n...

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Dettagli Bibliografici
Autore principale: Vera Reyes, Alex Gerardo (author)
Natura: bachelorThesis
Pubblicazione: 2021
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Accesso online:http://dspace.utb.edu.ec/handle/49000/9898
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Riassunto:The present research aims to discover the new changes that are generated within today's radio with digitization, in addition; Here we are going to expose the results that we will obtain through the interviews carried out with a radio communication medium that works or has added digital to its new formats for a long time, this medium such as Radio Paris de Vinces which has been sounding in for more than 10 years. the different provinces of the country. There are advantages and disadvantages, the good news for radio media is that the benefits of digital is that it is well accepted by citizens who tune in both through the dial and through networks that have an electronic device (cell phone), a One of its disadvantages is that in the digital world, they do not reach people who are over 50 years old due to the fact that they do not have an electronic device or do not have enough internet to connect. The advertisements in the media have maintained their line and, in addition; Greater advertising spaces have been generated because the internet allows them not only to listen to it, but also to see the advertising on the digital platforms of the radios.