Análisis de las estrategias de marketing publicitario en la Empresa Pública CNEL Los Ríos

Advertising marketing is a management tool that allows the establishment of communication channels with the consumer market, at the same time it facilitates establishing a better institutional positioning through the active dissemination of the characteristics of the products or services offered by an organization, by For this reason, the implementation of marketing strategies enables the construction of an adequate corporate image, however, the CNEL -EP company does not have an internal management characterized by effective communication processes that contribute to an active relationship with residential rate clients of the city of Babahoyo, which is why the objective of the research is to analyze the marketing strategies that the institution uses to communicate to users about the process of marketing and distribution of energy resources. The applied methodology is made up of the type of descriptive research that allowed the ordering of the information obtained from the observation subjects and bibliographic sources, in addition, the deductive and inductive methods were used for the particular analysis of the problematic facts and to establish general conclusions about the subject analyzed, while the techniques used are the interview and survey, which made it easier to determine as a general conclusion that the CNEL-EP company does not offer an active communication process in the application of the tariff fold that allows the empowerment of citizens on the procedure technician for the establishment of the rates on the electric power schedules.

• Hlavní autor: Olvera Gomez, Franklin Bolivar (author)
• Médium: bachelorThesis
• Vydáno: 2021
• Témata: Marketing; Usuarios; Imagen Corporativa; Gestión
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/9118