ANÁLISIS SOBRE LA IMPORTANCIA DE LA CREACIÓN DE UNA MASCOTA INSTITUCIONAL PARA LA UNIVERSIDAD TÉCNICA DE BABAHOYO.
The graphic proposal seeks to strengthen the sense of belonging in the university community, through an animated emblem that reflects the identity and values of the institution. After an investigation carried out during the seventh semester, it was revealed that 58.2% of the students do not know the...
Kaydedildi:
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| Materyal Türü: | bachelorThesis |
| Baskı/Yayın Bilgisi: |
2024
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| Konular: | |
| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/15895 |
| Etiketler: |
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Etiketle | Özet: | The graphic proposal seeks to strengthen the sense of belonging in the university community, through an animated emblem that reflects the identity and values of the institution. After an investigation carried out during the seventh semester, it was revealed that 58.2% of the students do not know the history of the academy they attend. Interviews with graphic design experts supported the importance of creating an institutional mascot for the Technical University of Babahoyo. A survey was carried out on 1,062 people out of a population of 12,272, using a deductive methodology to understand the preferences of the university community regarding the image that will represent the university. The initial proposal suggests a mascot represented by a snake, and a competition is proposed between designers for its creation, as well as the use of the survey responses in a campaign to launch the emblem, in order to encourage interaction between the academy and the community. |
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