Gestión de Ventas en el Comercial Teresita del Cantón Montalvo.

Sales management and digital marketing in Ecuador have been innovated in these years, with the evolution and in the way of reaching the client through a safe and reliable space beyond the physical form but opting for technological tools. and expand further in the future, through this, it is one of the marketing facilities focused on this space together with good sales management. At this point, Commercial Teresita suffers from poor management in terms of sales space in addition to other internal problems such as work in the warehouse, the rotation of inventories, the communication by the workers in addition to the lack of leadership by the owner, from this descriptive methods will be used, focused on the interview and survey of the workers to gather more information about the decrease in sales and show the resounding changes due to carelessness towards the vendors and the storage area.

• Glavni autor: Gaibor Guayano, Jaime Iván (author)
• Format: bachelorThesis
• Izdano: 2022
• Teme: Gestión de ventas; Cliente; Marketing digital; Atención al cliente; Control
• Online pristup: http://dspace.utb.edu.ec/handle/49000/11253