Análisis de la imagen empresarial de la empresa CREATIVO de la ciudad de Babahoyo
The graphic design company CREATIVO has been dedicated to the marketing and sale of advertising for 10 years, providing visual communication services and products, among other products that serve to advertise, as well as advice on models for the development of advertising materials As a problematic...
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| Formato: | bachelorThesis |
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2020
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/7622 |
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Agregar Etiqueta | Sumario: | The graphic design company CREATIVO has been dedicated to the marketing and sale of advertising for 10 years, providing visual communication services and products, among other products that serve to advertise, as well as advice on models for the development of advertising materials As a problematic situation, the company Creativo is going through a difficult time due to the fact that the appropriate tools are not being implemented to publicize the services and goods that they offer, this directly and very noticeably affects its development. The inexperience and the lack of a correct management of administrative resources have caused a stagnation in terms of growth as a company; The company does not have a structured marketing plan, therefore it cannot participate in the market in a notorious way within the city of Babahoyo. |
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